As you well know by now, I’m in Sao Paulo with Puma along with Simko, Josh, Travis, James and Justin. There are 2 reasons we’re here. The first is to document the Ocean Race in which Puma participates, which is happening later this week. The second, and more important, is to document the local culture and get a feel for the people the youth that live here. It’s all part of Puma’s State of Play campaign—the first stop is here in Brazil, but it will be continuing on in other countries across the world. To match the campaign, there are a few products fit for the after-hours athlete:
1. We’ve landed, I’m really ready to depart from these Swedish businessmen I’m sitting next to.
2. That was a fast check-in at customs, I like this country.
3. It feels like Jurassic Park here, weather wise, patiently waiting for Velociraptor noise so I can re-enact final scenes of movie.
4. They had really good food in Jurassic Park’s visitor center.
5. Sao Paulo is enormous, it goes on forever on all sides and there are buildings on buildings on buildings.
6. Cabs don’t except cash, hmmm, ATM time.
7. My room is a smoking room, change that up.
8. The water pressure in Sao Paolo is painful. It hurts so good.
9. Enough of this, let’s get out there mang.
10. I stick out in this city like a sore thumb, it’s not a problem, but it’s different.
11. We meet our Sao Paolo guides, Tattoo from VICE and the team from Papo de Homem. They’re chill.
12. I’ve been hungry for hours, the locals are taking us to a local spot.
13. The restaurant, Mercearia São Pedro is small and looks like it has the potential to be “one of those places” but we trust our guides decision. It also sells books and DVD’s…
14. Veronica, style editor at Papo de Homem orders us a round of Caipirinhas, which taste like sugar.
15. We order the mains and fill up on some of the best rice and beans I’ve ever had.
16. Crap, the mains aren’t here and I’m already full.
17. Oh shit, mains are here.
18. Fried bacon, Double fried chicken, rump steaks, eggs, pretty much all proteins under the sun are in front of me.
19. Die of happiness.
20. Am resurrected by fried bacon.
21. Tattoo takes us for a quick walk around the city, there is street art everywhere.
22. Simko wants to go shopping and we find this store called Farm, covered in greens and full of cool kids.
23. Time to peace to Ibirapuerra park to bum around for a while.
24. We mingle a little bit with locals, who label us as tourists within a second, but that’s what we are.
25. They’re balancing on wires between trees with ease, infinitely cooler than the typical Central Park thoroughfare.
26. After some chilling, a walk and a sunset, we head home and rest before more glorious glorious food.
27. Brazilian food leaves little to be wanted—the meat is amazing, the sides are plentiful and if you want it fried it can be. Caipirinhas and beers for all with dinner while a Brazilian band covers Adele. Weird, but welcoming.
28. Nord and Simko are playing with construction equipment.
29. Sao Paulo is full of hills, like San Francisco and as we walk to grab a drink after dinner, time is catching up with us.
30. Back home for the night after a few drinks (I ordered what is apparently a non-alcoholic beer after dinner because I’m real cool).
So we’ve been in São Paulo for one day and are about to peace out for day 2. I’ll share plenty of pictures etc. from the trip soon, but as promised here’s some of the Brazilian history I wanted to share. Brazil is similar to the U.S. in that it’s own culture is made up of many others—you know, the whole melting pot idea. That extends beyond the people and into all aspects of the country, in this case, mythology. Since much of this trip will be focused on sailing, the beach and the ocean, I took a look at Iemanjá, a sea goddess who originated in Africa but found her way to Brazil. Traditionally, she watches over fishermen and survivors of shipwrecks and is also the spirit of the moon. In the state of São Paulo, she is celebrated in early December and parades with gifts travel to the sea to a statue of her near the shore to give gifts in her honor. Pretty sweet.
1. Saving mad shipwrecks
Dress by Carlos Miele, shoes by Mary Katrantzou
2. Makin’ the moon shine
Dress and shoes by Alexander McQueen
3. Bringin’ in them fish
Dress by Mary Katrantzou, shoes by Altuzarra