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taking a break from my typical posting here to ask if anybody has seen the diesel ad campaign around the city? it’s called be stupid. it lives up to the name for sure. i get it, stupid decisions can sometimes be the best decisions you ever make and lead to great things. however, if this is their answer to ‘go forth’ i can only say that they have failed with flying colors. there is no real connection between viewer and brand and you feel stupid for even looking at them. as far as i’m concerned the only association is that the brand is stupid. why would i want to be stupid? why would i want to buy into a company that believes in stupidity?  not to mention, their product just ain’t that great.  and it all reminds me of juicy couture’s do the don’ts.

image c/o brandrepublic.com

update: racked.com has published both my opinion and the views of cheapjap, i’m all for hearing their side…and you should be too. but i stick with my original opinion of be stupid.
http://tinyurl.com/y9xf25m

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