TEXTBOOK

PUMA’S STATE OF PLAY

As you well know by now, I’m in Sao Paulo with Puma along with Simko, Josh, Travis, James and Justin. There are 2 reasons we’re here. The first is to document the Ocean Race in which Puma participates, which is happening later this week. The second, and more important, is to document the local culture and get a feel for the people the youth that live here. It’s all part of Puma’s State of Play campaign—the first stop is here in Brazil, but it will be continuing on in other countries across the world. To match the campaign, there are a few products fit for the after-hours athlete:

A classic Puma sneaker, $65

They got track jackets for days, $62.99

See, I told you, $30.

Most comfortable sweatpants of life, $39

Tweet