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darklamb:

My dear friend Rhett makes his debut in WWD today! So proud and excited!

“Designer Rhett Bonnett cut his teeth at some of the best-known brands in men’s wear, notably Ralph Lauren, J. Crew and Tommy Hilfiger. But for fall, the Southern California native is taking the plunge, branching out on his own to showcase his first men’s collection, which will make its debut at Project.

Inspired by classic American prep, the brand seeks to strike a balance between ruggedness and luxury. While Bonnett acknowledged he was influenced by Ralph Lauren and the other designers for whom he worked during his time in the “corporate world,” his love for all things Ivy League has been “in me forever. I haven’t had to take an extra leap to understand that aesthetic. But I’m creating a new style based on a rock-solid foundation.”

Good luck, Rhett!

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